It’s no secret that one key element to online success is having a custom website. However, unless you have the time and expertise to design your own site, you’re going to have to hire a company to do it for you. While there are thousands of web design firms out there, they’re all far from equal. You need to ensure that you choose the best possible designer for your needs, but how do you go about doing that? These simple tips will help make the process easier.
Look at the Company’s Website - Perhaps one of the best indicators of a company’s quality is their own website. Take a few minutes to browse the website of any design company you’re considering. Is it unique? Does it look great? Are there broken links or nonfunctional elements? Have you seen the same design countless times before? A good design firm should take pride in their skills and understands that their own website is one of the key ways to display those skills.
Creativity - How creative is the company you’re considering? Creativity isn’t something that can be quantified, calculated, packaged and redistributed – some firms have it and some don’t. Take a moment to look at the company’s past projects (if they don’t highlight their success stories, that is a giveaway that something’s wrong). Do the projects look unique? Are they beautiful, yet functional? Does the design reflect the company it was created for?