Unless you are going to ignore social media altogether, you will need a social media strategy because you’ll need to decide:
Getting social media right will open a whole new world of business. It has offered the chance for small, specialist companies to make a name for themselves – a chance to compete with the big boys when only recently advertising and marketing costs meant this was impossible.
Social media strategy will help you get the best from this often confusing range of opportunities. It will help you to decide the best platforms to use, and the best members of your team to get involved. The social media strategy will help you know when and how to engage with your customers. Getting it right will get you noticed, but getting it wrong can damage your reputation, which is why having a social media strategy is essential.
We believe every business can benefit from social media, which means every business will benefit from a social media strategy.
The aim is always to make social media work for your business – regardless of budget and experience. We will develop a social media strategy based on the realities of your business. We’ll show you were social media can get you – and use the social media strategy to get you there. No smoke, no mirrors – just straight-talk and clear targets.